Digital Marketing Services

We cater for SMEs who require simple, easy to use websites built on templated platforms OR who desire a customised look & feel using Wordpress. Our team excels in web development and design, plus integrates User Experience (UX) to enhance the usability, accessibility and interactivity of your website to maximise engagement and drive conversion.

The objective of investing in SEO is to help your business be found by people who are searching on Google for what your business sells or for a solution to a problem they have. It is highly sought after to appear on the first page of Google search results because your business is more likely to be noticed and ‘win the click’. For SEO to work favourably, there are many factors to consider including website on-page and off-page SEO, copywriting structure and keyword integration, strategic backlink building, regularly published content (articles/ blogs) that tap into trending topics and more. Additionally, we also provide local SEO support for businesses that have a local customer catchment area, such as dentists, chiropractors, gyms and tradesmen. We can assess your website’s current situation, provide a customised SEO strategy for your business and implement/ manage your SEO on-going.

Social media content can help your business realise its potential reach and engagement. But creating, publishing and curating posts takes so much time! We can setup your social platforms, develop your content calendar and create & publish your content. We also provide on-going social management including monthly reporting and optimization opportunities.

If your business is looking for immediate visibility, precise targeting (age group, interests, geographic area) and flexibility on how your share your message (text, image, video), then you should consider how Google Ads could positively impact your business. Whether your business seeks to increase website traffic, capture leads or drive sales, appearing as a Sponsored Ad on Page One search results (for your chosen short or long tail search terms) gets you closer to winning the click. We can develop your Google Ads Pay-Per-Click strategy, set up your campaign and manage the campaign through to results.

Social media advertising can be an effective way to reach your target audience with a relevant message at the right time. LinkedIn attracts a professional audience and tends to be more popular with B2B businesses who seek to nurture leads into buyers over time. LinkedIn Ads allow for precision target audience identification including by industry, company and role title. Facebook and Instagram attract a broad audience and are more suited to e-commerce and B2C advertising where the sales cycle is shorter vs B2B. We can help you identify the right platform, build your ad campaign strategy, design your ad campaign (including supporting content like downloadable PDFs or website landing pages) and manage the campaign through to results.

LinkedIn is perfect for supporting lead generation activity when you apply a marketing/ sales funnel approach. To sell successfully you need leads, and to find those leads you need a constant flow of new contacts. If “top-of-funnel” traffic is a key focus, consider a LinkedIn Connections Outreach Campaign that builds your target audience contacts by inviting them into your ecosystem, enabling you to commence nurturing. Alternatively, you may have active leads who are close to buying and need to showcase experience/ expertise using a specific content strategy that blends LinkedIn with broader marketing objectives. We’ll work with you to build a LinkedIn Lead Generation Campaign that is customised for you and your business.

Customer Relation Management (CRM) platforms are essential for promoting internal efficiency and process, whilst ensuring any outward facing communcation to your customers is consistent and adds value. Track your leads through to conversion. Serve targeted communication to a specific audience as you move them through a sales cycle. And much more! We specialise in Hubspot and Active Campaign platforms.